2/15/14

Keeping Your Wardrobe Modern - Spring 2014 Edition


My clients know how I feel about trends. They are fun in small doses. Trends exist because the fashion industry (the clothing industry) needs to sell clothes constantly. If everyone had everything they needed, clothing-wise, we'd all be set and no one would be shopping. Trends are a multimillion dollar industry. Fashion designers, billboards, commercials, catalogs, magazines, TV shows, movies, etc, all are working to make you want that new thing - whatever the "must-have" item du jour  is. Some magazine pages even title their trend report "What To Go Buy Now!" You know you've seen it used. Don't get me wrong - I'm certainly not anti-shopping. I love shopping, always have. I'm just for empowered shopping - shopping with the knowledge and skills that allow you to walk into a store knowing exactly what you want/need, where to find it, how it should fit, how to test the quality, and how to make sure the price matches the value. An educated consumer.

Spring trends are starting to crop up in stores' windows. I was at the mall today and there were bathing suit displays front-and-center. Meanwhile, there's 14 inches of snow where I live.

There are many and varied trends going on this season (it's a real smorgasbord) and there are a lot of questionable micro-trends (or fads) that are better left to those 23 and younger (like overalls, in my humble opinion).

The trends, in a nutshell are:
metal accents
modern florals
pastels
modern skirts
flat sandals
gingham
lace

Most of these were around last spring as well, and next spring, different variations of these will still be current.

The micro-trends, or fads, in a nutshell, are:
Overalls
Bucket bags, mules (and all things 90s)
Perforated leather
Crop tops (I think, thanks to Kim K, this one will run it's cycle fairly quickly and become passe)

It's important to pay attention to what's happening in the stores, on the streets and in pop culture because then, you can get a really good feel for what you want to invest in for the upcoming season and what you want to pass on (you should pass on most). This will help you narrow down your options in a store and not be seduced by the latest "Must-have" that the ads are telling you you need. Second, when you factor in your body shape and your height, your budget , and your lifestyle (which you know to a T, because you are a client of mine) you will really hone in on your options and head straight for them, ignoring the rest of what's in the store. That my friends, is empowered shopping and it will save you a ton of time, energy, hurt feelings, and, best of all - money.

It's easy to stay current by reading fashion magazines, watching what's happening in store windows and seeing what your trend-setting peers are wearing. Just pay attention, remember the details you see popping up again and again, and then - go shopping in your closet! Put on some music, grab a glass of wine (or seltzer!) and shop away! It really is fun I swear.

Have a blouse, jacket or scarf with metallic detail you haven't worn in a while? There's your metallic, you're oh-so-current-looking. Have a pastel shoe, handbag, ring, headband, etc? There's your pastel. The point is looking as if you are aware of what is modern and in fashion, and incorporating it into your own style. It's the French way of staying current.

But Rachel, why do I care about looking current, you ask? Because the way you look is the first thing people are presented with when they are presented with you. They will make judgments and assumptions about who you are based on what they see (they will, you do it too). And because life is too short to not have people think: Wow, she looks great, she is with-it, she knows what's happening, she is smart, she looks cool, she look confident - I think I'll offer her a job/ask her out/compliment her/tell her she's pretty/get to know her better/get her into bed tonight (!!).  And why wouldn't you want to be a magnet for opportunity, even if it knocks at the grocery store, even if it's just for your husband, even if it's when you're walking your dog. I digress, back to trends.....

I advise all my clients never to spend more than $50 on a trend (never more than $25 on a micro-trend). You just won't get your money's worth if you spend more than that. Why? Because trend items are memorable, so you won't be able to wear or use the piece everyday, or even several times a week and by the time you've got 7-10 wears out of it, it will be over and you'll feel silly still participating in it (not to mention sick of it). 

More on trends coming! In the next post I'll put together some outfits from my own closet to show you how easy it is to incorporate important trends in a subtle way, without breaking the bank (most of the time without even buying anything new), and without looking like a slave to fashion. Over-trendy is for young girls, not sophisticated women (or men) such as yourselves. Here's to Your Style, Simplified!

Xo, The Closet Coach

Photo via creativefashionglee.com


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